Similarweb’s AI Browse Intelligence is $99 a month for 150 prompts. It tracks 4 engines for presence and four even more for reference web traffic, and says so.
The majority of vendors in this group give you one engine matter. Similarweb gives you two, and discusses the distinction in its own frequently asked question: ‘We track ChatGPT, Perplexity, Gemini, and AI Setting for AI Brand Exposure. Our AI Web traffic analytics prolong also better, capturing reference information from Copilot, Claude, DeepSeek, and Grok.’
4 engines address ‘does the AI state me’. 4 various ones respond to ‘did any person arrive from there’. Those are not the same concern, virtually nobody divides them, and a buyer who checks out ‘8 LLMs’ and presumes 8 visibility trackers has been misdirected by their very own reasoning as opposed to by the web page.
Disclosure: EchoWi sells AI presence measurement, so Similarweb is a competitor in part of what it does. Every number below read from similarweb.com/packages/ai-search/ and aisearch.similarweb.com/geo/ on 7 August 2026 and is tape-recorded in our confirmed catalogue with that said date.
The short version
- $99 a month billed annually, $129 month to month, for 150 tracked prompts and one seat.
- 4 engines for brand name presence: ChatGPT, Perplexity, Gemini and AI Mode.
- Four even more for referral website traffic just: Copilot, Claude, DeepSeek and Grok.
- The dearer packages include no engines. $399 and $649 buy search engine optimization, affordable and marketing intelligence.
- 150 prompts at $99 is among the best prompt-per-dollar rates we have confirmed.
Join Us Similar Web Traffic website
Every package is one user. The access plan lugs 150 tracked prompts.
2 notes on that table. The annual-equivalent rates for both dearer packages are advertised but do not appear in the web page we brought, so we are not printing numbers we might not check out. And the ladder is not an AI ladder: what $399 and $649 buy is the remainder of the Similarweb platform, not more protection of AI answers.
The difference no one else draws
Here is the frequently asked question response in full, because it is one of the most valuable sentence on the website:
‘We track ChatGPT, Perplexity, Gemini, and AI Setting for AI Brand Name Visibility. Our AI Traffic analytics expand even better, recording reference information from Copilot, Claude, DeepSeek, and Grok to offer you a total sight of AI-driven brows through.’
Visibility and referral traffic are different dimensions with various failure modes.
Presence asks whether an aide names you when somebody asks a question in your group. You can be highly noticeable and obtain no clicks in any way, since the solution solved the question and the user never ever left. That is the whole property of this market.
Reference website traffic asks how many individuals came to your website from an aide. It is gauged from your very own analytics, not from the version, and it undercounts deliberately: aides strip referrers, customers retype Links, and a trademark name in a solution that nobody clicked turns up as absolutely no.
So a device that tracks Claude for website traffic and except exposure can not tell you whether Claude suggests you. It can only tell you the number of individuals Claude sent out. If Claude is the model your buyers utilize, that is the wrong half of the concern, and Similarweb’ s very own sentence is what lets you function that out prior to paying.
We have stated something comparable once previously, concerning Qwairy, which labels each of its 10 providers UI, API or both. Two suppliers out of the 62 in our brochure that release an access engine count additionally release the distinction that determines what their number implies. It ought to not be 2.
The math
At the entrance bundle you are acquiring 150 tracked prompts for $99, or $0.66 per prompt each month. Set against the rest of the brochure at comparable cash:
On prompts per buck the incumbent is the most inexpensive of the four, which is not what you would anticipate from the largest business in the contrast, and it is worth claiming clearly.
Two caveats keep that truthful. Similarweb’ s 150 prompts run across 4 presence engines where Gumshoe s 100 encounter six, so per prompt-engine pair the void narrows. And the access bundle is one seat with 3 months of background, which is a scientist’ s plan as opposed to’a group &
The number the web page does not offer 150 prompts is a matter. It is not a dimension up until you recognize just how usually every one runs, and the plans web page does not claim.
That matters much more below than it sounds. We ran the same motivates repetitively throughout 9 classifications and discovered the repeating a category requires varieties from regarding three go to about thirty, depending on how much the response steps. A hundred and fifty prompts checked regular monthly is 150 single attracts, and a solitary draw of a volatile category is a coin toss with a decimal point on it. The very same 150 checked daily is a real series.
So the timely count, which is this package’ s ideal number, can not be exchanged self-confidence without the one figure the page withholds. It is the first thing to ask on the call, and the response alters the worth of everything over by greater than the rate does.
Where Similarweb is the appropriate selection
You already pay them. If Similarweb is in your stack for traffic or competitive knowledge, the AI module sits beside data you currently trust, on one agreement, with the same interpretations of a rival collection.
Contrast it on your own
Run the same five examine EchoWi
Rate checked out from the web page, engines called, sampling released or not, markets measured separately, and what we will not declare. The contrast covers 80 tools on those requirements.
You want exposure and arrivals in one place. Virtually every device in our catalogue measures one side. This gauges both and, extra importantly, does not claim they are one number.
You want triggers, not attributes. 150 at $99 is one of the most tracked triggers per buck of any access strategy we have verified this week.
You require the website traffic fifty percent to be reliable. Similarweb’ s recommendation measurement rests on its panel and clickstream, which is the part of its company that has actually been scrutinised for a decade. Whatever you think about panel information, it is a well-known amount with published technique, which is more than a lot of this group can claim.
Where Similarweb is the wrong choice
You require visibility monitoring on Claude, Copilot, Grok or DeepSeek. Those 4 are website traffic just. No released bundle adjustments that.
You are a team. Every released package is a single seat.
You want a long standard at the entrance rate. Three months of background on the $99 package, six on the dearer ones.
You desire AI exposure without the suite. The upgrade path spends your cash on SEO, ads and competitive intelligence. If you want much deeper AI protection especially, this ladder does not market it.
What we could not verify
- The annual prices of both dearer packages. Promoted as billed annually; the figures are not in the web page we fetched, so we did not derive them.
- What counts as a tracked prompt, and whether a prompt work on 4 engines consumes one system or 4. The web page gives the count and not the system.
- The refresh frequency. Not specified on the packages web page.
- Whether the cost-free enrollment is a test or a minimal free rate, and what it includes.
- The need for the product itself. Similarweb the brand attracts 42,280 searches a month in the United States and 10,205 in France. similarweb geo draws 10. We can measure the business’ s need and not the’module s, and it would certainly be dishonest to offer the initial as the second.
What this vendor claims about the market
One number from this evaluation is worth more than the review.
Similarweb is the 2nd most looked brand name in our entire catalogue, behind Semrush and ahead of Ahrefs. It markets AI exposure tracking at an affordable price with an unusually honest specification. And in the 8 runs behind our research study of what Google’ s AI really recommends, it was pointed out specifically as frequently as the rest of the popular names in this category: not once.
That is the pattern we keep gauging and can not yet discuss. Brand need and AI citation are close to unrelated in this category, and the most significant names keep verifying it.
Usual Concerns About Similarweb AI Look Knowledge
Just how much does Similarweb AI Browse Knowledge cost?
$99 a month billed each year, or $129 month to month, for the AEO Intelligence bundle: 150 tracked motivates, one seat and three months of history. Read from similarweb.com/packages/ai-search on 7 August 2026. 2 dearer bundles at $399 and $649 a month include SEO, affordable and advertising and marketing intelligence, and Venture is a sales call.
Which AI engines does Similarweb track?
Four for brand exposure: ChatGPT, Perplexity, Gemini and AI Setting. Its recommendation web traffic analytics reach 4 more, Copilot, Claude, DeepSeek and Grok, which measures brows through arriving from those assistants as opposed to whether your brand is called in their solutions. Similarweb states the split in its own frequently asked question.
Does the more costly Similarweb plan track more AI engines?
No. The $399 and $649 plans add keyword study, ranking tracking, site audits, rival informs and advertising intelligence. Exposure coverage remains at 4 engines on every released plan.
Is Similarweb good value for AI visibility?
On prompts per dollar it is the most effective entry plan we verified today: 150 triggers for $99, versus 100 for $99 somewhere else and 25 for €& euro; 75. The limits are one seat, three months of background at the entry rate, and presence on four engines rather than the eight its traffic analytics touch.
What is the difference between AI visibility and AI recommendation web traffic?
Exposure is whether an aide names your brand when asked a concern in your group. Recommendation web traffic is the number of people then arrived at your site from that assistant. You can be very noticeable and obtain no web traffic, because the solution solved the concern. Measuring only traffic tells you absolutely nothing concerning whether you were advised.
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